Marketing without technical tracking is just guessing.
I believe marketing decisions become more useful when creative strategy, customer behavior, conversion data, and reliable tracking work together.
My background in Computer Science & Engineering shaped the way I approach digital marketing.
During my diploma, I studied algorithms, databases, web technologies, data structures, and computer networks. This gave me a systems-oriented and analytical way of solving problems.
I bring the same mindset into performance marketing through GA4, Google Tag Manager, Meta Pixel, Conversions API, conversion tracking, funnel analytics, and CRO.
For me, technical knowledge and marketing work together to make campaigns more measurable, data-driven, and effective.
When I entered the digital marketing landscape, I noticed a huge disconnect: most agencies were relying on gut feeling, vanity likes, and fragmented analytics. I saw an opportunity to apply engineering rigor to user acquisition — combining server-side GTM, Meta CAPI, GA4 BigQuery events, and algorithmic ad bidding.